Quick answer: ClickFunnels pricing, straight from the vendor’s own page, lists four plans, from $97/month (Launch) up to $297/month (Optimize), or $5,997/year for the top-tier Dominate plan. Paying annually knocks the cost down noticeably (Scale, the most popular tier, runs $197/month billed monthly or $164/month billed annually). Beyond the base software, Russell Brunson’s wider ecosystem, free books, a free 30-day challenge, and a couple of paid bundles, all connect back to one of these same plans, which is worth understanding before you commit to any single entry point.
ClickFunnels Pricing: What You Actually Pay
As of this writing, ClickFunnels lists four plans on its own pricing page, each with a monthly rate and a discounted annual rate:
The entry plan: 1 workspace, 2 team members, 10K contacts, 3 courses. Covers the basics of launching a single business.
5 workspaces, 5 team members, 75K contacts, custom code editor, and full API access. This is the plan most of Brunson’s bundled offers (including Funnel Builder Secrets) are built around.
10 workspaces, 10 team members, 150K contacts. Aimed at marketers running multiple funnels or client accounts at once.
20 workspaces, 20 team members, VIP support, and 3 hours of private onboarding. Built for agencies and larger teams, not solo operators just getting started.
Every tier includes unlimited funnels and unlimited visitors, so the real differences between plans come down to how many workspaces, team members, contacts, and courses you need, not a cap on traffic or funnel count.
Is There a Free Trial?
Yes. ClickFunnels offers a free trial directly through its own signup flow, and several of Russell Brunson’s other offers are built specifically to funnel people into that same trial rather than a separate purchase.
The clearest example is the One Funnel Away Challenge, a free 30-day training that requires starting a ClickFunnels trial to participate, then continues at the standard monthly rate if you don’t cancel. It’s a genuinely useful way to learn the platform hands-on instead of exploring the dashboard alone, but it’s worth going in knowing the trial converts to a paid plan automatically.
The free-plus-shipping book funnels (DotCom Secrets and Expert Secrets) work differently: the books themselves are real, standalone content and don’t require a ClickFunnels trial to claim. ClickFunnels only enters the picture later, if you choose to act on what the books teach.
What to Consider Before You Pick a Plan
- Monthly vs. annual. Every tier is meaningfully cheaper billed annually, but that means paying for a full year upfront. Start monthly if you’re still validating that ClickFunnels is the right tool before committing longer term.
- Workspaces and team members, not funnel count. Since funnels and visitors are unlimited on every plan, the decision between tiers usually comes down to how many separate businesses or team members you need to support.
- Bundled offers change the math. Some of Brunson’s own offers package a full year of a specific tier together with training and community access, which can be a real discount on the software itself, not just a training upsell. Read what’s actually included before assuming a bundle price reflects extra training cost alone.
- Independent reviews are worth checking too. Beyond what ClickFunnels and its affiliates say about the platform, independent, verified user reviews on sites like G2 are a useful gut check before committing to any plan.
Ways Into ClickFunnels Worth Knowing About
Russell Brunson sells several different entry points into the same underlying platform, each aimed at a different starting point. I’ve reviewed each of these in more depth; here’s the short version of how they relate to the pricing above.
One Funnel Away Challenge
A free, structured 30-day training built directly on top of the standard ClickFunnels trial. The best starting point if you’ve never built a funnel and want guided, hands-on practice instead of a book or a bundle.
Read my full One Funnel Away Challenge review for the two available tracks and what the 30 days actually cover.
DotCom Secrets & Expert Secrets
Free-plus-shipping books that teach the ideas ClickFunnels is built around, funnel structure and the Value Ladder in DotCom Secrets, persuasion and positioning in Expert Secrets, without requiring a ClickFunnels trial just to read them.
Read my full DotCom Secrets review or Expert Secrets review for what’s actually in each book.
Funnel Builder Secrets
Once you already know you’re committing to ClickFunnels long-term, this bundles a discounted annual Scale-tier plan together with additional training and a community, instead of paying month to month.
Read my full Funnel Builder Secrets review for exactly what’s bundled in and what it costs.
Course Secrets
A separate, one-time bundle focused specifically on building and selling your own course, with training from Brunson plus two other named marketers. Less about ClickFunnels’ own tiers, more about what you’d build inside it.
Read my full Course Secrets review for the complete breakdown.
If you want the full picture of what ClickFunnels 2.0 actually includes beyond the price tag, see my ClickFunnels 2.0 review.
Which Way In Makes Sense?
If you’ve never built a funnel, the One Funnel Away Challenge is the most structured, lowest-friction way to test ClickFunnels itself before deciding on a plan. If you want to understand the thinking behind funnels before touching any software, DotCom Secrets and Expert Secrets do that without requiring a trial at all.
Funnel Builder Secrets only makes sense once you already know you’re staying long-term, since it’s a yearly commitment on top of the software itself. Course Secrets is really a separate decision, worth considering if building and selling a course is specifically what you’re trying to do, regardless of which ClickFunnels plan you land on.
FAQ
What is the cheapest ClickFunnels plan?
Launch, at $97/month billed monthly or $81/month billed annually, is the entry-level plan on ClickFunnels’ own pricing page as of this writing.
Is ClickFunnels worth the monthly cost?
That depends on whether you’re actively using it to build and run funnels. Every plan includes unlimited funnels and visitors, so the value comes from actually using the software, not from which tier you pick. Independent user reviews on sites like G2 are worth reading alongside any vendor or affiliate content, including this one.
Does the free trial require a credit card?
Based on the One Funnel Away Challenge’s own signup flow, yes, payment information is collected at signup, and the plan converts to a paid subscription automatically once the trial period ends unless you cancel.
What’s the difference between paying monthly and annually?
Every plan is discounted for annual billing, for example, Scale runs $197/month billed monthly versus $164/month billed annually, a savings of a few hundred dollars a year. The tradeoff is paying for the full year upfront instead of month to month.
Do I need to buy a bundle like Funnel Builder Secrets or Course Secrets to use ClickFunnels?
No. Both are optional. You can sign up for any ClickFunnels plan directly without either bundle. They exist as additional options for people who specifically want the training and community bundled in, or who want the discounted annual rate.
This article is for informational purposes only and is not financial, investment, or business advice. Pricing is accurate as of the time of writing and is subject to change; always confirm current pricing directly on ClickFunnels’ own site before purchasing. Some links on this page are affiliate links; see our Affiliate Disclosure for details.