If you’ve read DotCom Secrets or Expert Secrets, or gone through the One Funnel Away Challenge, you’ve already seen ClickFunnels in action without necessarily deciding whether to pay for it. This ClickFunnels 2.0 review is for the point where you’re past the books and the free challenges, and trying to figure out if the actual software is worth building your business on.
I dug into what’s actually inside the platform, what each plan gets you, and where it fits (or doesn’t) if you’re coming from one of Russell Brunson’s other front-end offers.
What Is ClickFunnels 2.0?
ClickFunnels 2.0 is the current version of the funnel-building software Russell Brunson and Todd Dickerson launched back in 2014, rebuilt from the ground up rather than patched onto the original codebase (now sold separately as “ClickFunnels Classic” for anyone still on legacy plans). It’s a single subscription that replaces a stack of separate tools: a page builder, an email platform, a course host, a community space, and basic e-commerce, all under one login.
It’s also the platform almost everything else in Brunson’s ecosystem eventually points back to. The OFA Challenge requires starting a ClickFunnels trial to participate. Funnel Builder Secrets is built on top of an annual ClickFunnels plan. Even the book funnels use ClickFunnels pages behind the scenes. This review looks at the software on its own, separate from any of those bundles.
How Does It Work?
You build “funnels”, sequences of pages designed to move a visitor from first click to purchase (or opt-in, or booking, depending on the goal), using a drag-and-drop editor rather than code. ClickFunnels ships with templates for common funnel types (webinar, book funnel, product launch, membership) so you’re rarely starting from a blank page.
Everything else, email sequences, automations, course delivery, community, and payment collection, lives inside the same account and connects to those funnels natively, instead of needing a separate integration for each piece.
What’s Inside
The core builder. Drag-and-drop pages, funnel templates, and, unusually for this kind of software, no cap on how many funnels or visitors you can have on even the cheapest tier.
Built-in email marketing and automated workflows, so you’re not paying separately for a tool like Mailchimp or ActiveCampaign on top of your funnel software.
Host paid or free courses and run a membership community from the same dashboard. This is literally how Brunson packages his own training, both Funnel Builder Secrets and Course Secrets get delivered inside ClickFunnels itself.
Sell physical or digital products directly through your funnels, with payment processing built into the same account rather than bolted on.
Track how each funnel and page is performing, and if you want other people promoting what you sell, manage your own affiliate program from the same account instead of a third-party tool.
The Real Pricing
ClickFunnels lists four plans, priced by how many workspaces, team members, and contacts you need, not by how many funnels you can build (that part is unlimited on every tier):
1 workspace, 2 team members, 10K contacts, 3 courses. Enough to launch a single business and see if the platform fits how you work.
5 workspaces, 75K contacts, full API access. This is the tier most of Brunson’s own bundled offers are built around.
10 workspaces, 150K contacts. Built for marketers or agencies running several accounts at once, not solo operators just starting out.
20 workspaces, VIP support, 3 hours of private onboarding. Aimed at agencies and larger teams, a very different buyer than the other three tiers.
For the full breakdown, including the free trial mechanics and a discounted 3-month entry offer Brunson runs periodically, see our ClickFunnels Pricing guide.
About the Vendor
ClickFunnels was co-founded by Russell Brunson and Todd Dickerson in 2014. According to the company’s own site, it now has over 100,000 users and has been used to create more than 1 million sales funnels. That’s a real track record by SaaS standards, but it’s still the vendor’s own figure, not an independently audited number. Beyond Brunson and Dickerson’s own marketing, independent verified user reviews on G2 are worth a look before you commit to a plan.
Who Is It For?
ClickFunnels 2.0 makes the most sense if you’re past the “should I even start a business” stage and specifically want one dashboard instead of stitching together a page builder, an email tool, a course host, and a community platform separately. It’s a particularly natural fit if you’ve already read one of Brunson’s books or gone through the OFA Challenge, since you won’t be learning new software on top of everything else.
It’s probably not the right first step if you’re still deciding whether you want to sell something online at all (the free DotCom Secrets book or the OFA Challenge are cheaper ways to test that first), or if you only need a single simple landing page, where dedicated, cheaper tools exist.
Pros & Cons
- Pro: Replaces several separate tools, page builder, email, courses, community, store, with one subscription and one login.
- Pro: Unlimited funnels and visitors on every tier, so you’re not capped as your traffic grows inside a plan.
- Pro: Same platform Brunson’s own books, challenges, and paid trainings are all built around, so there’s no separate learning curve if you came from one of those.
- Con: Workspace, contact, and team-member limits, not traffic, are what push you to upgrade, so growth can force a plan change sooner than you’d expect.
- Con: The Dominate tier bills annually only, a different rhythm than the rest of the lineup.
- Con: Refund and guarantee terms aren’t spelled out in detail on the public pricing page, so you’ll want to confirm the specifics before subscribing.
Is ClickFunnels 2.0 Worth It? My ClickFunnels 2.0 Review Verdict
ClickFunnels 2.0 does what it says: it replaces a handful of separate marketing tools with one account, and the unlimited-funnels approach on every tier is genuinely rare for this category. It earns a real recommendation if you’re actually going to use most of what’s inside it, funnels, email, courses, community, not just the page builder.
If you’re still deciding whether to start at all, start with one of Brunson’s free front-ends first and come back to ClickFunnels once you know you need the full platform.
Risks and What to Watch Out For
- Annual billing auto-renews. If you go with a discounted annual plan, know when it renews and what canceling looks like before you sign up, not after.
- Real learning curve for total beginners. The drag-and-drop editor is easier than code, but building a funnel that actually converts still takes time to learn, this isn’t a “click one button and you’re done” tool.
- You’re building your business on one vendor’s platform. That’s true of most all-in-one SaaS tools, but worth factoring in versus using separate, swappable tools for each function.
FAQ
Is ClickFunnels 2.0 different from ClickFunnels Classic?
Yes. ClickFunnels 2.0 is a full rebuild, not an update, of the original software. Classic is still sold separately for existing users who prefer to stay on it, but new signups go through the 2.0 platform.
Does ClickFunnels 2.0 include email marketing?
Yes, email and automated workflows are included on every plan, so you don’t need to connect a separate email service provider to run sequences.
Can I try ClickFunnels 2.0 before paying?
Yes, ClickFunnels offers a free trial through its own signup flow. Several of Brunson’s other offers, including the OFA Challenge, are built specifically to walk you into that same trial.
What happens if I outgrow my ClickFunnels plan?
You upgrade to the next tier up for more workspaces, team members, and contacts. Funnels and visitors are unlimited on every plan, so traffic growth alone won’t force an upgrade, account and team size will.
Is ClickFunnels 2.0 worth it for beginners?
It can be, especially if you’ve already gone through one of Brunson’s free front-ends and know you want to actually build and sell something. If you’re still exploring the idea, a free book or challenge is a cheaper way to test that first.
Related Reading
- Russell Brunson Courses: Every Program Compared (2026)
- ClickFunnels Pricing in 2026: What You Actually Pay
- One Funnel Away Challenge Review 2026: Pros & Cons
- Funnel Builder Secrets by Russell Brunson: What’s Actually Inside
My Take
A genuinely complete funnel-building platform: funnels, email, courses, community, and a store, all under one login, with unlimited funnels even on the cheapest plan. Worth it if you’re actually going to use most of what’s inside, not just the page builder.
→ Visit ClickFunnels 2.0 Official Site →Secure checkout · Affiliate disclosure
This review is for informational purposes only and is not financial, investment, or business advice. Always do your own research and consult a licensed professional before making financial decisions. Some links on this page are affiliate links; see our Affiliate Disclosure for details.