Quick answer: if you want the newest AI-first campaign builder, Scale.gg (and its flagship app ClickCampaigns.ai) is the one worth testing first, thanks to its 30-day guarantee. If you need a mature, widely-used funnel platform with a huge template library, ClickFunnels 2.0 is the safer bet. GoHighLevel wins if you’re running an agency reselling software to clients.
Comparing Scale.gg vs ClickFunnels (and where GoHighLevel and Kartra fit in) comes down to more than a feature checklist — “all-in-one marketing platform” gets thrown around a lot, and most of these tools genuinely do overlap: pages, email, funnels, and some kind of course or membership area. The real differences show up in what each one is actually built around.
How I Compared These
I looked at what each platform is actually structured around, not just its feature checklist, since three tools with near-identical feature lists can still feel completely different to use day to day. I pulled current public pricing directly from each vendor’s own pricing page rather than relying on older screenshots that go stale fast in this space.
Scale.gg (ClickCampaigns.ai)
Scale.gg is the newest of the three, built by the team behind Groove.cm and rebuilt from scratch around an AI-first workflow. Its flagship app, ClickCampaigns.ai, is structured around campaigns, not just pages: you build a BrandKit and buyer profiles once, and the platform’s 20+ AI specialist roles generate a coordinated set of assets (copy, pages, ads, video scripts) from that single brief.
That’s a meaningfully different starting point than a page builder with an AI writing assistant bolted on. The tradeoff is track record: it’s brand new under this name, so you’re evaluating it on what it does today, not years of case studies.
Read my full ClickCampaigns.ai review for the complete breakdown of what’s inside and the real pricing tiers.
ClickFunnels 2.0
ClickFunnels is the most established name in this comparison, rebuilt as ClickFunnels 2.0 and used as the backbone for most of Russell Brunson’s other products. It’s built specifically around the “funnel” as the unit of work: a sequence of pages designed to move a visitor from click to purchase, with templates for common funnel types built in.
If you’ve already gone through a Brunson front-end (a book, a challenge, one of his “Secrets” trainings), ClickFunnels 2.0 is the natural next step since nothing else needs to be learned.
Read my full ClickFunnels 2.0 review for what each plan includes and where it fits.
GoHighLevel
GoHighLevel is built primarily for agencies, not solo creators. Its standout feature is “SaaS Mode” on the higher plans, which lets an agency white-label the whole platform and resell it to their own clients as a branded product, automatically creating client accounts and rebilling for usage.
If you’re a solo marketer without an agency model, a lot of GoHighLevel’s structure (unlimited sub-accounts, client rebilling, agency reporting) won’t be relevant to you, and you’ll be paying for capacity you don’t use.
Kartra
Kartra leans hardest into being a complete “creator business in a box,” with a large existing customer base (the company states over 60,000 customers). Its plans scale primarily by contact count and feature depth rather than sub-accounts, which makes it a more natural fit for a single creator or coach than for an agency reselling to clients.
Side-by-Side Pricing
- Scale.gg: $395/year (Starter) to $200/month (Pro Max) · 30-day guarantee
- ClickFunnels 2.0: $97/month to higher tiers · refund terms not public
- GoHighLevel: $97/month to $497/month · 14-day free trial, no long-term contract
- Kartra: $59/month to $549/month · 30-day guarantee
All four numbers came directly from each vendor’s current pricing page — GoHighLevel’s and Kartra’s among them — so check them yourself before buying since SaaS pricing changes often.
Which One Should You Actually Pick?
If you’re mainly building funnels and already know the Brunson ecosystem, ClickFunnels 2.0 is the safe, proven choice. If you’re an agency planning to resell software to clients under your own brand, GoHighLevel’s SaaS Mode is built specifically for that. If you’re a solo creator who wants the lowest entry price with a big built-in audience of similar users, Kartra is worth a look.
If what actually slows you down is building the campaign itself, the copy, the pages, the ads, not just hosting them, Scale.gg’s ClickCampaigns.ai is solving a different problem than any of the other three, and the 30-day guarantee makes it low-risk to test alongside whatever you’re already using.
FAQ
Scale.gg vs ClickFunnels: which is cheaper?
It depends on the plan. Scale.gg’s annual Starter plan works out to roughly $33/month, cheaper than ClickFunnels 2.0’s $97/month entry tier, but Scale.gg’s Pro Max ($200/month) costs more than ClickFunnels’ base plan.
Can I use more than one of these at once?
Yes, and plenty of marketers do during a transition, running a new platform alongside an existing one until they’re confident enough to fully switch over.
Which of these is best for agencies?
GoHighLevel, specifically because of SaaS Mode on its Agency Pro plan, which lets you resell the platform under your own brand to clients.
Do any of these have a free trial?
GoHighLevel offers a 14-day free trial. Scale.gg and Kartra both offer 30-day money-back guarantees instead of a free trial, meaning you pay first but can get a full refund within the window.
Is ClickFunnels or GoHighLevel better for a complete beginner?
ClickFunnels 2.0 tends to have a gentler learning curve for a single-business owner. GoHighLevel’s agency-first features (sub-accounts, client rebilling) add complexity that a beginner without agency clients doesn’t need yet.
Related Reading
- ClickCampaigns.ai Review 2026: What’s Actually Inside
- ClickFunnels 2.0 Review: Is It Still Worth It in 2026?
- Is Groove.cm Shutting Down? What’s Really Happening in 2026
This article is for informational purposes only and is not financial, investment, or business advice. Pricing is current as of publication and subject to change; always confirm current pricing on the vendor’s own site. Some links on this page are affiliate links; see our Affiliate Disclosure for details.